Community
Our most valuable asset
In the Web3 space, a "community" is often just a marketing term for a user base. At Artrade, our community is our most valuable asset and an integral partner in our operations. This chapter provides an overview of who our community is, both in terms of quantitative data and qualitative engagement.
A quantitative overview: the Artrade community by the numbers
The Artrade ecosystem is supported by a large, financially significant, and highly engaged user base. The following metrics (as of October 2025) provide a snapshot of our community's scale.
Social Footprint
| Name | Followers | Status |
|---|---|---|
| X (Twitter) | 90,000+ | ~3 Million monthly impressions |
| Telegram & Discord | 24,000+ | Highly active, managed channels |
| 19,000+ | Growing visual presence |
A High-Value Demographic
Our community is not just large; it is composed of a targeted, high-net-worth demographic that is deeply engaged in the crypto, finance, and luxury sectors. This makes them a powerful audience for high-end brands and partners.
- Profile: 90-93% male, with a core demographic of 25-44 years old.
- Geography: A strong European base led by France, with significant presence in the USA, Germany, and Canada.
- Value: The average active user holds approximately $3,500 worth of $ATR.
A qualitative overview: a community in action
Beyond the numbers, the true strength of our community lies in its active and meaningful participation in the project's lifecycle.
Community-led curation.
The items you see on our marketplace are a direct reflection of our community's desires. From the very beginning, we have used polls on X and Telegram to allow our members to vote on everything, from the next Rolex model to entirely new product categories like jewelry and handbags. This is not a gimmick; it is our core curation strategy.
A culture of open dialogue.
We maintain a direct and constant line of communication with our members. This is achieved through:
- Regular "Ask Me Anything" (AMA) sessions: Where the core team discusses project developments and answers questions directly.
- Active Telegram channels: We have dedicated community managers for our French and International channels (managed by Tom and Mohamed, respectively) whose role is to listen, gather feedback, and ensure the community's voice is heard by the development team.
- Surveys: We regularly solicit detailed opinions on new features and the overall platform experience to guide our roadmap.
An active on-platform ecosystem.
This engagement translates directly to on-chain activity. Our raffles regularly see high participation rates (10-50 participants per item on average), and the secondary market provides a vibrant peer-to-peer trading environment. Future features, such as on-platform chat, will only deepen this in-app social ecosystem, bringing more of the conversation directly onto Artrade.